Course Details

943: Is It Marketing or Is It Medicine?

February 4-6, 2019
1:45 PM - 3:15 PM

The medical consumer has unprecedented access to medical "information." Advertising on television, radio, newspapers, magazines and even roadside signs attempts to convince us to choose specific hospitals, health care providers, drugs, equipment and implants. Nevertheless, these outlets pale in comparison to the medical messages on the internet. In this course we will try to make sense of this mountain of information in order to make sensible medical decisions for ourselves and our families. Participants will be expected to find examples of medical information and misinformation related to the topic of the session.

Class Format: Lecture and Discussion

Hours of Reading: Less than 1 hour/session

Study Group Leader(s):

Charles Lefton
Chuck Lefton is a retired orthopedic surgeon during which time he taught residents and medical students. He served as Chief of Staff of a local hospital and was Chairman of one the area's largest single-specialty orthopedic groups.